The Business of Changing the World

how companies can make the world a better place while enhancing their own corporate culture when marc benioff founded salesforce.com, he had a vision to change the model for philanthropic giving. in just five years, in addition to touching thousands of lives, his employees are happier and more fulfilled and his communities are loyal to the brand. in the business of changing the world, benioff, along with 19 other exceptional leaders, share their untold stories of how their companies are making a real difference' and how any other company can do the same. Through their compelling tales, they reveal how giving back to the community creates a win-win situation for both businesses and the public. Key features This is the first book of its kind that shows any company how to start a philanthropy program and how that program can help spark performance, boost morale, and heighten brand recognitionReaders hear directly from the CEOs who are leading the way in this effort, such as Jim Donald, CEO of Starbucks; Craig Barrett, chairman of Intel; Laura Scher, chairperson of Working Assets; and Akinobu Kanasugi, vice chairman of the board of NEC Corporation