Value shift : why companies must merge social and financial imperatives to achieve superior performance

"e;Lynn Paine has an optimistic analysis of the need for--and the value of--bringing ethical values into business decision-making. The 'meltdown' of so many high-flyers reecntly suggests that lesson had been lost on too many companies during the boom years. The time has come to take account of what she writes."e;--Paul A. Volcker "e;This book presents a way of broadening the role of the corporation in our society, an interesting and exciting role. It's a good read for young leaders in all walks of life."e;--John C. Whitehead, former Chairman, Goldman Sachs "e;Value Shift provides a timely and compelling argument for why companies must incorporate values into their strategies--that no one in business can afford to ignore."e;--Daniel Vasella, Chairman + CEO /Novartis AG