Trust within and between organizations : conceptual issues and empirical applications

Trust has become a much discussed, and sought-after, resource in the current business environment. The contributors to this volume shed new light on the role trust can play in and between organizations. They investigate how trust is built and preserved; how to cope with opportunism fragility of trust in a global business setting. The contributors combine theoretical analysis with case examples and illustrations drawn from China, Japan, India, the US, and several European countries.