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Know Your Customer
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World Wide Web marketing : integrating the Web into your marketing strategy
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The one-to-one future - Don Peppers
Bok av Don Peppers
Consumer behavior and marketing action
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Consumer behaviour
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Key account management : [rätt kunder - tryggare framtid]
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Relationship marketing - Martin Christopher|Adrian Payne|David Ballantyn...
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Customer Service on the Internet: Building Relationships; Increasing Loyalty; and Staying Competitive : building relationships, increasing loyalty, and staying competitive

Bok av Jim Sterne