"Children's film in the digital age : essays on audience, adaptation and consumer culture" : essays on audience, adaptation and consumer culture

Children's Film in the Digital Age: Essays on Audience, Adaptation and Consumer Culture consists of essays by scholars who engage in the interpretation of American and international films produced for and about children. Divided into sections that focus on multiple audiences, film adaptation as well as nationalism, globalism and consumer culture, this volume explores how children's film must be re-examined alongside recent developments in the production of film for young cinephiles. These analyses of recent children's films take into account the effect of multi-media strategies on the child audience and the role of participatory opportunities and their pedagogical implications. Essays in this collection also address how childhood is inscribed within film and linked to various national/cultural and consumer contexts. Films over the last fifteen years, which have been released in a multiplicity of formats, reflect a reconceptualization of film genres, audiences and the impact of technological advances upon adaptation.