Financial Times Guide to Social Media Strategy : Boost your business, manage risk and develop your personal brand

Social media is transforming every aspect of our businesses lives, yet few of us have the skills to make the most of the opportunity.   The Financial Times Guide to Social Media Strategy is your definitive guide to harnessing the power of social media. Through user-friendly language, practical guidance, inspirational case studies and proven methodologies, you can gain a competitive advantage by generating better results, making more sales, building stronger and more valuable networks and enhancing the potency of your personal digital brand.