Going Global: An Information Sourcebook for Small and Medium-Sized Businesses

This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies. In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential. Going Global offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy. Includes chapters on specific aspects of developing and expanding an SME globally, including creating a business plan and building a website Lengthy bibliographies are included at the end of each chapter, listing and evaluating print and electronic resources for the international SME entrepreneur A brief glossary defines international trade terms A helpful index provides additional access points to information resources including authors, titles, and keywords An appendix of additional resources organized by regions of the world includes many additional resources not described in individual chapters Takes readers through a step-by-step process, from planning and market analysis to sustaining international trade and using the internet globally