Color Design: A Real-World Guide to Using Color in Graphic Design : a real-world guide to using color in graphic design

The essential graphic design primer on colour Designers know that colour is a vital part of any design project and not a subject to be taken lightly. For better or for worse, it affects the moods of, and elicits reactions from, clients and consumers alike. Color Design Workbook invites readers to explore colour through the language of professionals. As part of the Workbook series, this book illustrates fundamentals of graphic design. It supplies tips on how to talk to clients about colour and using colour in presentations. Background information on individual colours, such as certain cultural meanings, is also included. This essential handbook breaks down colour theory into straightforward terms, eliminating unintelligible jargon, and showcases the work of the world's top designers through case studies, which explore the brilliant and inspiring use of colour in their design work.