No B.S. grassroots marketing [electronic resource] : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses / Dan S. Kennedy & Jeff Slutsky

Be a Small Business with BIG IMPACT called the professor of harsh reality, dan s. kennedy, joined by local-level marketing specialist jeff slutsky, delivers a hard-to-swallow truth to local small business owners like you: you are in a fight for your life. As a local small business youre vulnerable to distant online discounters, big box retailers, and other competition, youve got to do more than merely get customersyou have to keep them FOR LIFE. and, you have to win them over where your competition cantat the street level. kennedy and slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. covers:9 inconvenient truths of grassroots marketingZero-Based Marketingthe solution when you figure out traditional and non-traditional marketing is failing youHow to use the media as an extension of personality and of relationshipNOT a substitute for itWhy most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)On-site promotionsincrease revenue without spending money, time or leaving your operation How to useand how to waste dollars onthe Internet and other technology PLUS gain access to: free glazer-kennedy university webinar series FREE Elite Gold Insiders Circle Membership* FREE Income Explosion Guide & CD FREE Income Explosion FAST START Tele-Seminar