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Professionalisation of Political Communication
Bok av Ralph Negrine och Christina Holtz-Bacha m.fl.
Long before a politician opens his mouth to speak in public, his words have been filtered through a team ofpublic relationsexperts, communications consultants, and campaign assistants. When did politicians speeches stop being their own? And who are these professional communicators who fine-tune messages to suit the demands of electoral strategy? In "The Professionalization of Political Communication," renowned contributors explore the effect of such consciously manipulated discourse on European politics; the resulting volume is essential for anyone interested in the changing political dialect."