Selected readings on electronic commerce technologies [electronic resource] : contemporary applications / Wen-Chen Hu, editor

Selected Readings on Electronic Commerce Technologies: Contemporary Applications supplies students and lecturers with quality research articles focusing on a variety of contemporary applications related to topics in electronic commerce technologies. Containing over 30 chapters from authors across the globe, these selected readings in areas such as e-marketing, IT business, and mobile commerce depict the most relevant and important areas of classroom discussion within the categories of fundamental concepts and theories; development and design methodologies; tools and technologies; application and utilization; critical issues; and emerging trends.