The Truth About the New Rules of Business Writing

From everyday letters, e-mails, and reports to Web site content, proposals, and new media, youll discover what it takes to make every written word count. --Jerry Allocca, President, CORE Interactive   Business writing that packs a punch: Make the most of your message to get what you want! The truth about supercharging your business writingThe truth about writing directly, clearly, and convincinglyThe truth about writing in todays varied business formats   Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH   This book reveals 52 proven, bite-size, easy-to-use business writing techniques that work.   Natalie Canavor launched four national magazines for business and professional audiences and directed communications for New Yorks largest educational agency.   Claire Meirowitz, an award-winning author, has served as project manager and copy editor for leading business publications. Natalie and Claire own and run C&M Business Writing Services.