Business-to-business marketing : a step-by-step guide

Business-to-Business Marketing: A Step By Step Guide Ray Wright Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly-emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised post-graduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence. Features include: Comparisons between B2B and B2C marketing Up-to-date examples reflecting national and international marketing needs Case studies in each chapter based on local and global B2B examples End-of-chapter questions linked to chapter material Instructor and Student Resources To enhance your learning, go to www.Booksites.net/wright where you will find an instructors manual, power point slides, additional reading and web-related resources. Ray Wright is Lecturer in Marketing at the Ashcroft Business School at Anglia Polytechnic University. He is an experienced marketing author and consultant.