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Mobile marketing : finding your customers no matter where they are : finding your customers no matter where they are
Bok av Cindy Krum
Mobile Marketing
Finding Your Customers No Matter Where They Are
Use Mobile Marketing to Supercharge Brands, Sales, and Profits!
Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionableand fun! Now, one of the fields leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing whats workingand what isnt. She guides you through identifying the right strategies and tactics for your products, services, brands, and customersavoiding overly intrusive, counterproductive techniquesand how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunitiesdriving greater brand awareness, stronger customer loyalty, more sales, and higher profits.
Topics include
Getting started fast with mobile marketing
Understanding the international mobile marketing landscape
Targeting and tracking the fast-changing mobile demographic
Taking full advantage of the iPhone platform
Leveraging mobile advertising, promotion, and location-based marketing
Building micro-sites and mobile applications
Performing search engine optimization for mobile sites and applications
Building effective mobile affiliate marketing programs
Integrating online and offline mobile marketing
Avoiding mobile marketing spam, viruses, and privacy violations
Previewing the future of mobile marketing