Business Chemistry : How to Build and Sustain Thriving Businesses in the Chemical Industry

There is a growing need in the chemical industry for trained specialists who have not only a solid chemical knowledge, but also a basic understanding of the underlying management processes; this book specifically addresses this need. Business Chemistry: How to Build Thriving Businesses in the Chemical Industry presents a solution-oriented approach to the key topics of strategic and innovation management, business model innovation, cross-functional integration of R&D, marketing functions and operations management, specifically designed to address core managerial issues relevant for chemists. The book is divided into three sections as follows: Part One: Strategy and Management looks at the principles of strategy, qualitative and quantitative methods in strategic management, and managing business co-operation. Part Two: Innovation and Entrepreneurship addresses the principles of research, technology and innovation; the tools, people and processes required for innovation management; recognizing, managing and developing new business opportunities, and opportunities for corporate entrepreneurship. Part Three: Operations and Marketing discusses the day to day operations management in research-intensive industries; the principles of marketing; supplier-integration; managing efficiency and customer needs. Each chapter presents possible solutions for management problems supported by the latest academic research, practical examples from the chemical industry, and case studies supported by industry experts Business Chemistry: How to Build Thriving Businesses in the Chemical Industry offers chemists and other natural scientists employed in research-intensive industries the possibility to develop essential management skills carefully crafted to their respective industry. It also provides students interested in business management and entrepreneurship in the chemical industry, with a clear understanding of essential management skills and capabilities.