McQuail's Media and Mass Communication Theory

Now in its seventh edition, this landmark text continues to define the field of media and mass communication research, offering a uniquely detailed, broad, and balanced guide. It maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.  New to this edition: ? Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined. ? An increased focus on conceptualizing ?mass? media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication. ? Further discussion of what we want and expect of media and society in all chapters. ?  New and revised material, including a new chapter ?A Canon of Media Effects?, bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.  A vitally important for all students of Media and Mass Communication in the 21st century.