old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business

The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world. Robert Hanson, President, Global Levis Brand, Levis Strauss & Co. Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone. Bob Jeffrey, CEO, JWT When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary. Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications. MaryLee Sachs, Chairman U.S., Hill & Knowlton Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brandsand drive profitable sales. Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP Tim Pearsons name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new do or die rules of business. Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great. R. David Hoover, Chairman, President and CEO, Ball Corporation About the Book: Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not. Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketingand bring your companys marketing into the twenty-first century. Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem;...