Liknande böcker

Service management and marketing : managing the moments of truth in serv...
Bok av Christian Grönroos
Services marketing : integrating customer focus across the firm
Bok av Valarie A. Zeithaml
Services marketing : integrating customer focus across the firm
Bok av Alan Wilson
Services marketing
Bok av Christopher H. Lovelock
Den tjänstedominanta logiken : premisser, perspektiv och möjligheter
Bok av Stephen L. Vargo
Essentials of Services Marketing
Bok av Jochen. Wirtz
Service management : ledning och strategi i tjänsteproduktionen
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Internal Marketing: Directions for Management
Bok av Barbara Lewis

Marketing for the Non-Profit Sector

Bok av Tim Hannagan
After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.