Liknande böcker

Handbook on Brand and Experience Management
Bok av Bernd H Schmitt
Brand Avatar
Bok av Alycia De Mesa
Harry Potter : the story of a global business phenomenon
Bok av Susan M. Gunelius
Brand breakout : How emerging market brands will go global
Bok av Nirmalya Kumar
Global Branding and Country of Origin : Creativity and Passion
Bok av Gaetano Aiello
Asian Branding
Bok av Ian Batey
Chinese Rules
Bok av Tim Clissold
Chinese Economic Transition and International Marketing Strategy
Bok av Ilan (EDT) Alon och Shaomin (FRW) Li

From Chinese Brand Culture to Global Brands : Insights from aesthetics, fashion and history

Bok av W Zhiyan
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.