Next Generation Product Development : How Increase Productivity, Cut Costs, and Reduce Cycle Times

[front cover] "mcgrath has again crafted new ideas to drive product development." --william a. kozy president, bd diagnostics [back cover] [category] Manufacturing [head] A Manager's Guide to Harnessing--and Gaining Maximum Competitive Advantage from--Today's Most Compelling Product Development Practices a quarter century after mrp arrived to transform the global manufacturing arena, Next Generation Product Development-- written by PRTM cofounder and PACE® developer Michael McGrath--promises to revolutionize new product development. Let its combination of real-world practice and cutting-edge insight show you how to consistently increase your organization's R&D productivity by 30 to 50 percent--and transform you into an R&D leader. Praise for next generation product development: "i recommend that senior r&d managers, enterprise it planners, chief information officers, chief technical officers, and chief operating officers read and discuss this book. it would help them improve corporate focus on how to achieve a more holistic 'real-time' environment for managing product strategy and product development." --marc halpern research director, product life cycle management, gartner research "michael mcgrath led a revolution in product development with pace® in the 1990s. in Next Generation Product Development, he once again provides critical insights on an issue every CEO faces--how to get more out of your R&D investment." --r. ernest waaser President and CEO, Hill-Rom Company, Inc "r&d efficiency is the challenge of the new millennium. it is a survival imperative. early adopters of the management practices defined in Next Generation Product Development will build a significant and sustainable competitive advantage." --tom porter chief technical officer, seagate technology "once again, michael mcgrath and prtm provide a roadmap for gaining competitive advantage through product development. the focus on productivity improvement is timely, as we struggle with the need for more new products and tighter development budgets." --mark stasell vp and general manager, international truck and engine corporation [flap copy] "The next generation of product development management is many times more complex than its predecessor...those who master it early will achieve competitive advantages that will not be easy to copy. It's one of those opportunities in business where great companies see an opportunity, master it before others, and achieve a sustainable competitive advantage." --From the Preface product development is a process that, like any other, is both manageable and improvable. Next Generation ...