Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business : How Mobile Technology Affects Consumer Behavior (McGraw-Hill Essentials)

Ubiquitous connectivity is the biggest revolution in business since the Internet and this is the first strategic guide to harnessing its power Anywhere examines the far-reaching impact of what can only be termed a business revolution, and it explains how to build a strategy using global connectivity to generate new streams of revenue and, ultimately, dramatic business growth. President and CEO of Yankee Group, the industry authority on the business impact of global connectivity, Emily Nagle Green describes how best to steer business initiatives, partnerships, product development, customer service, target markets, and virtually every other aspect of a business in order to succeed in the Anywhere business environment. With Anywhere, businesses now have the ability to remain connected to customers 24/7, but only those that take advantage of this ubiquitous connectivity in a strategic way today will remain standing tomorrow. Anywhere combines extensive background information, tactical tools, and high-level advice that every forward-looking company needs in today s fast-paced, highly competitive business environment.