Passport for Global Business Etiquette : The BRIC Countries (McGraw-Hill Essentials)

The BRIC countries--as Brazil, Russia, India, and China are referred to collectively--are where the money is going to be in the 21st century. Be ready to go where the money is. But first, do your research. Passport to Global Business Etiquette: The BRIC Countries will help you greet, negotiate, and entertain your prospects and clients. Featuring material from the "e;Kiss, Bow, or Shake Hands"e; online database, this ebook will give you the quick facts you need to avoid faux pas, and protect your investment in these exciting countries. The BRIC countries will require innovative ways of thinking about marketing, branding, sales relationships, and employment. Understanding the cultural traditions, needs and sensitivities of this changing consumer and labor base is a strategic priority for any global businessperson.