The Facebook era - Clara Shih

People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that weve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them. --Sheryl Sandberg, Chief Operating Officer, Facebook   ...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive. --David Mather, President, Hoovers, Inc.   The 90s were about the World Wide Web of information and the power of linking web pages. Today its about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.   Shih is singularly qualified to write this book: One of the worlds top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.coms partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in todays radically new era: The Facebook Era.   Join the conversation--www.thefacebookera.com.   Fan the book--www.facebook.com/thefacebookera.   Right this minute, more than 1.5 million people are on Facebook. Theyre interacting with friends--and talking about your brands. Theyre learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, youre closer to your customers than ever before. Read this book, and then go get them!   Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helpin...