Liknande böcker

Hello, My Name Is Awesome: How to Create Brand Names That Stick
Bok av Alexandra Watkins
Designing brand identity : an essential guide for the entire branding team
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Strategic Brand Management
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The hero and the outlaw : building extraordinary brands through the powe...
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Brandscapes
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The 22 immutable laws of branding
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Private Label Strategy: How to Meet the Store Brand Challenge : how to m...
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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

Bok av Scott Bedbury
Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.