The Oxford Handbook of Polling and Survey Methods

The Oxford Handbook of Polling and Survey Methods, divided into four main sections, first examines data collection. It then addresses data analysis and the methods available for combining polling data with other types of data and also cover analytic issues, including the new approaches to studying public opinion (for example, social media, the analysis of open-ended questions using text analytic tools, and data imputation. The final section of the Handbook focuses on the presentation of polling results, an area where there is a great deal of innovation.