Liknande böcker

Consumer behavior in marketing strategy
Bok av John A. Howard
The Consumer Society : myths and structures
Bok av Jean Baudrillard
International Consumer Behavior : Its Impact on Marketing Strategy Devel...
Bok av A. Coskun Samli
Marketing and Consumer Research in the Public Interest
Bok av Ronald Paul Hill
Consumer behavior : buying, having, and being
Bok av Michael R. Solomon
The consumer society reader
Bok av Martyn J Lee
Buyer behavior in marketing strategy
Bok av John A. Howard
Why we buy : shopping som vetenskap
Bok av Paco Underhill

Why People Buy

Bok av John O'Shaughnessy
Aimed at marketing managers, this text provides an original approach to understanding and studying the consumer, and details a way of identifying the goals, wants, beliefs, and choices currently motivating consumers.