Liknande böcker

Emotional Branding
Bok av Marc. Gobé
Buying in: What We Buy and Who We Are
Bok av Rob Walker
How Brands Grow: Part 2 : Emerging Markets, Services, Durables, New and...
Bok av Jenni Romaniuk
How to Style Your Brand
Bok av Fiona Humberstone
Fashion Brand Merchandising
Bok av Gordon T. Kendall
The Unmanageable Consumer
Bok av Yiannis Gabriel
Consumer Psychology for Marketing
Bok av Gordon R. Foxall
Persuasive Copywriting
Bok av Andy Maslen

The Advertising Effect: How to Change Behaviour

Bok av Adam Ferrier
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.