Liknande böcker

Nation branding
Bok av Keith Dinnie
Commercial Nationalism
Bok
How to Style Your Brand
Bok av Fiona Humberstone
How Brands Grow: What Marketers Don't Know
Bok av Byron Sharp
Hello, My Name Is Awesome: How to Create Brand Names That Stick
Bok av Alexandra Watkins
Brand management : mastering research, theory and practice
Bok av Tilde Heding
Designing brand identity : an essential guide for the entire branding team
Bok av Alina Wheeler
Authentic TM : the politics of ambivalence in a brand culture
Bok av Sarah Banet-Weiser

Branding the Nation : The Global Business of National Identity

Bok av Melissa Aronczyk
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.