The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans and Other Persuasive Containers : The Secret History and Hidden Meanings of Boxes, Bottles, Cans, and Other Persuasive

Bok av Thomas Hine
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.