Liknande böcker

CB 5 (with CourseMate Printed Access Card)
Bok av Barry J. Babin
The Curse of Bigness: Antitrust in the New Gilded Age
Bok av Tim Wu
Marknadsledarnas disciplin : kundval, värdespecificering, marknadsledarskap
Bok av Michael Treacy
Handbook of Research on Intelligent Techniques and Modeling Applications...
Bok av Anil Kumar
Handbook of Research on Customer Equity in Marketing
Bok av V Kumar
Consumer behaviour
Bok av Michael R Solomon
Review of Marketing Research : Volume 1
Bok
The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy
Bok av Gary Schwartz

Essentials of Marketing Research

Bok av Barry J. Babin
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.