The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization : The Ten Strategies For Overcoming Naysayers And Fostering Innovati

Filled with engaging stories of how companies like Kraft, Intel, Safeway and the Mayo Clinic have incorporated IDEOUs thinking to transform the customer experience, this book is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.