Liknande böcker

Marknadsföring
Bok
Competitive Branding
Bok av Torsten H. Nilson
Customer Relationship Management
Bok av Jagdish N. Sheth
Marknadsledarnas disciplin : kundval, värdespecificering, marknadsledarskap
Bok av Michael Treacy
Nuts, Bolts and Magnetrons : A Practical Guide for Industrial Marketers
Bok av Paul Millier
Business engineering = att skapa affärer
Bok av Lage Rosvall
Marketing management : analysis, planning, implementation, and control
Bok av Philip Kotler
Marketing communications : frameworks, theories and applications
Bok av Chris Fill

Marketing Theory: Evolution and Evaluation

Bok av Jagdish N. Sheth
The evolution of marketing theories and the rationales behind them are chronicled in this text, which presents a typology of different schools of marketing thought. The authors develop a list of concepts and axioms which they believe will be of use in generating a practical theory of marketing.