SMEs in the Digital Economy : Surviving the Digital Revolution

Our small to medium enterprises (SMEs) will face the challenges and opportunities of the global trend towards digital, online and mobile technologies. However, many SMEs are not prepared to engage with these digital technologies, while others seem unwilling to embrace them. SMEs in the Digital Economy explores the many benefits, but also some of the risks, for SMEs in the digital economy. The overall message is that it is crucial to engage with the digital economy. Ignoring it is not an option. Owner-managers need to improve their knowledge and acquire the skills to effectively participate in the emerging digital market. This book contains ten chapters from a range of specialist authors. Each chapter has a unique but important message on the impact of the digital economy on SMEs in Australia and New Zealand, and the various ways in which SMEs are engaging in this economy. It reflects the diversity of issues and complexity of small business as an area for government, industry and academics seeking to shape effective policies to support this important sector.