Consuming Environments : Television and Commercial Culture

Intended for readers concerned about the impact of media on the environment as well as those interested in critical studies of television, this work combines close analyses of television as an industry with perspectives drawn from environmentalist, feminist and multicultural studies. Using detailed examples illustrated with images from actual commercials, news broadcasts and television shows, the authors demonstrate how ads and programmes are put together in complex ways invisible to viewers. They argue that television's appeal requires its methods to remain hidden so that viewers believe they control their response to and the meaning of what they watch. They place contemporary television in historical context - from its roots in department store windows to its future in the new media environment - and they offer specific ways to counteract the effects of TV and overconsumption's assault on the environment.