Disruptive Marketing

Now that 75 percent of screen time is spent on connected devices, digital strate gies have moved front and center of most marketing plans. But what if thats not enough? What if most people ignore company messages? What if consumer engagement never goes further than the like button? A sobering reality is hitting marketers. Technology hasnt just reshaped mass media, its altering behav - ior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our chang - ing world . . . Where selling is dead, but ongoing conversation thrives Where consumers gen - er ate the best content about brands Where people tune out noise and listen to feelings Where curiosity leads the marketing team Where growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.