Secret Sauce: How to Pack Your Messages with Persuasive Punch

praise for Secret Sauce: Think you know what makes your messages persuasive? Think again. Harry Millss easy-to-use SAUCE test shows us how to estimate the persuasive impact of a marketing or sales message. He then backs that up with the practical tips you need to transform unconvincing copy into messages that grab attention and engage both head and heart. jonah berger, wharton professor and bestselling author of Contagious and invisible influence Learn how to create the secret sauce of persuasive messaging in Harry Millss wonderful book. Using the latest findings in behavioral science, it provides a step-by-step guide to measuring the components in your message that motivate people to action after receiving a communication. You need this book! paul j. zak, phd, author of Trust Factor: The Science of Creating High-Performance Companies Harry Mills has taken Chip Heath and Dan Heaths new york times bestseller made to stick to the next level. Practical, well researched, and with dozens of up-to-date examples to make your messaging more persuasive. paul smith, author of Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale