PA Guide to Export

The PA Guide to Export is designed to provide book publishers with ablueprint for the planning and execution of a successful exportstrategy. It aims to provide an introduction to the principles andpractices of exporting books as well as advice on selecting salesagencies and managing them to maximise their effectiveness. Its focusis on the principles of selling books in international markets outsideNorth America (though where Canadian rights are held by the UK publisher, selling to Canada follows the same principles as any other majorCommonwealth market). This guide is aimed at all publishers, but especially at small and medium-sized companies that may have limited experience of navigatingthe complexities of today's international book markets.