The Art of the Global Gateway : Strategies for Successful Multilingual Navigation

Think Beyond "Select Language."Web globalization opens your web site to the world; it also opens you up to new challenges, like directing users to their localized content. The Art of the Global Gateway is your guide to the best practices in multilingual navigation. You'll learn from the global gateways used by companies such as GE, IKEA, and Facebook. You'll also learn how to apply global gateway concepts to mobile apps and social media. Who this book is forThis book is for web designers, copywriters, marketers, localization vendors, project managers, and developers. In other words, this book is for those who create web sites and applications and those who take them global.Increase traffic to your country web sitesThis book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized web sites or 100, this book will provide the information you need.