The Laws of Brand Storytelling: Winand KeepYour Customers Hearts and Minds : Win, and Keep, Your Customers' Hearts and Minds

from the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, the laws of brand storytellingthe definitive quick-reading rulebook for how to use the power of storytelling to win over customers hearts, minds, and long-term loyalty    We have been sharing stories from the beginning of human civilizationfor good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isnt what you say it is anymore, it is what consumers say it is. As a result, capturing customers hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action.  how? By following these laws: The Protagonist Laws: Know Who You AreThe Strategy Laws: Understand Your GoalsThe Discovery Laws: Find Your StoryThe Story-Making Laws: Craft Your StoryThe Channel Laws: Share Your StoryThe Laws of Engagement: Engage with Your Communities Packed with inspiring tips, strategies, and stories from two leading marketing innovators, the laws of brand storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the lawliterallyfor readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers hearts and minds, and you win their business and their loyalty.