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Planning an Advertising Campaign for a Manufacturer..., Parts 1-3
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An On-Line Technique for Estimating and Analyzing Complex Models
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A Logit Model of Brand Choice Calibrated on Scanner Data
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The Risk/Return Paradox Explored
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Managing Your Strategic Responsiveness to the Environment
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An Implementation of the Lead User Market Research Method in a Low Tech...
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Development of Three Dimensional Graphics Tools for the Display of a Sim...
Bok av Hadil G Sabbagh
Radio Active : Advertising and consumer activism, 1935-1947
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Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure

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