Basic Marketing Research, International Edition (with Qualtrics Printed Access Card)

Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because its written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And theyve achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume youll learn more about how experts gather data and how to use it yourself to turn greater profits.