Radio 2.0 : Uploading the First Broadcast Medium

Welcome to the uncertain world of "Radio 2.0"-where podcasts, mobile streaming, and huge music databases are the new reality, as are tweeting deejays and Apple's Siri serving as music announcer-and understand the exciting status this medium has, and will continue to have, in our digitally inclined society. How did popular radio in past decades-from President Franklin D. Roosevelt's "Fireside Chats" in the 1930s through Top 40 music and Rush Limbaugh's talk radio empire-shape American society? How did devices and systems like the iPhone, Pandora, and YouTube turn the radio industry upside-down? Does radio still have a future, and if so, what will we want it to look like? Radio 2.0: Uploading the First Broadcast Medium covers the history and evolution of Internet radio, explaining what came before, where Internet radio came from, and where it is likely headed. It also gives readers a frame of reference by describing radio from its introduction to American audiences in the 1920s-a medium that brought people together through a common experience of the same broadcast-and shows how technologies like digital music and streaming music services put into question the very definition of "radio." By examining new radio and media technologies, the book explores an important societal trend: the shift of media toward individualized or personalized forms of consumption. * Presents great stories about digital radio innovators and fascinating moments in the history of AM/FM that will explain to today's "Radio 2.0 generation" what radio once was-and what it could be again * Documents the transformative impact of technologies such as the iPod and Pandora music streaming that enabled a highly individualized music-listening experience and changed the meaning of "community" from those literally surrounding a person locally to invisible users on worldwide systems like Spotify and SoundCloud * Engages readers with interesting descriptions of new technologies and their possible applications plus stories about outrageous media figures in the digital age