Who Sold It? : Understanding How Marketing Channels Influence Sales

Wondering How You Can Optimize Your Marketing Mix? As advertising choice andcomplexity increases, business managers need to upgrade their knowledge on how torefine their marketing strategy to meet the sales objectives of their business. Learn howto increase Return on Ad Spend (ROAS) by: Understanding how consumers shop and engage online with your brand Capturing online consumer engagement and conversion data into Google Analytics Killing Last-Click Attribution (LCA) models promoted by CRM platforms Embracing cross-device, multi touch attribution models and reporting Eliminating data silos and creating a unified view of your marketing investments. When you consider how much businesses spend on marketing each year, it makessense for managers to read this book and embrace practical sales attribution modelsand concrete ways to help their business generate more sales from their marketingbudgets.