Health Communication : Advocacy Strategies, Effectiveness & Emerging Challenges

The communication of health information is a critical determinant for the achievement and maintenance of health at the individual and population level. Health communication can take on various forms, including the use of social media, reading of a children's story, policy development and management, the patient-physician partnership, and via community-based participatory research, for example. This book provides a broad perspective on selected areas of health communication and addresses how we, as a population, can utilise communication to achieve what should be a basic human right in the twenty-first century. We are living in changing times, and how we communicate health information is happening more rapidly than ever before. This book highlights selected areas of research, action, and recommendations for implementation that are applicable to all sectors involved in promoting health and preventing disease. This book is not only for the educator, but the learner, as well. Both parties are essential for effective policy-making that will enable a healthy citizenry to meet the contemporary demands posed by the twenty-first century. The author hopes that you, the reader, will reference this book often as you educate, learn, and communicate about health so that it is more accessible and adaptable to the society in which we live.