Liknande böcker
Charity Marketing : Delivering Income, Services and Campaigns
Bok av Ian Bruce
This inspirational book explains how using marketing principles to underpin every aspect of activity can transform how not-for-profit organisations to meet need and achieve their objectives. Importantly it describes how commercial marketing concepts and theory, adapted to suit not-for-profit organisations, have a fundamental contribution to make to the quality, design and features of services as well as fundraising and campaigning.