How To Get Your Self-Published Book Into Bookstores : An Alliance of Independent Authors' Guide

Are you a self-publishing author who would like to see your books for sale in bookstores, locally, nationally or internationally?  Time was when that was impossible or more trouble than it was worth but new technologies, tools and distribution methods are making it easier for indies to score space in brick bookstores -- and use it well.  This guidebook addresses questions frequently asked by self-publishing authors such as: - Should I bother with bookstores at all? Am I better off sticking with ebooks and audio? - How would I approach a bookshop or chain? - What?s most appealling to booksellers? Print on demand (POD) or consignment order? - How do I set the retail price and the seller's and/or distributor's discount? - How do I sustain supplies without absorbing my profit? Is profit even possible with POD? - Is Amazon (CreateSpace or KDP Paperback) taboo? The answers to these questions, and much more, are contained in this easy-to-follow guidebook, written with the bookselling needs of self-publishing authors in mind, but actually useful to all authors who'd like more readers and more books in more stores. It explains: - how bookstores operate, equipping you to work more effectively with them - how to make your book bookstore-ready - how to approach booksellers professionally and with confidence - how to make an effective pitch for shelf-space - how to deal with independent bookstores and chain bookstores - how to sell books through other outlets - why bookstores are important to all authors - how forward-thinking booksellers are developing new and exciting store concepts This book is at the heart of the Alliance of Independent Authors "Authors For Bookstores" campaign. Written by Debbie Young, ALLi?s Publications Manager, in her trademark friendly and encouraging style, this book is a quick and accessible read for all authors who want to see their books in brick bookstores, providing encouragement, ideas and inspiration alongside all the information you need.