Build Better Products : A Modern Approach to Building Successful User-Centered Products

Its easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. Youll learn to develop products and features that improve your businesss bottom line while dramatically improving customer experience.