Blind Spot : Illuminating the Hidden Value In Business

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers.In Blind Spot, you'll learn how exceptional organizations?from Disney to Instagram?innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business?and even your shareholders.