Summary: Will and Vision : Review and Analysis of Tellis and Golder's Book

The must-read summary of Gerard Tellis and Peter Golder's book: "e;Will and Vision: How Latecomers Grow to Dominate Markets"e;.This complete summary of the ideas from Gerard Tellis and Peter Golder's book "e;Will and Vision"e; raises an interesting question: "e;Is it better to be first to market with a new product or to delay getting to market until you have a better product?"e;. In their book, the authors explain how the answer to this question can be found by looking at current market and product category leaders - these tend to be the companies that best harness the five key drivers of long-term success, rather than those who seek a first-mover advantage. This summary demonstrates each of these drivers and why you should exploit them in order to gain lasting success.Added-value of this summary:* Save time* Understand key concepts* Expand your knowledgeTo learn more, read "e;Will and Vision"e; and discover the key to harnessing long-term market leadership.