Das Neue und seine Feinde : Wie Ideen verhindert werden und wie sie sich trotzdem durchsetzen

Banking institutions scoffed at Internet banks, Kodak scoffed at digital cameras, Brockhaus at Wikipedia, book dealers at e-books. And where do we stand today? Much like all other organisms, companies have an immune system which, at first, treats any new idea as an intruder. The true art lies in using unwavering entrepreneurial energy to overcome all obstacles and, when the time is ripe, pushing the idea through all the same.